Conference Tracker provides a complete framework for managing sponsorships and exhibitor outcomes at scale. Designed as sponsorship tracking software that prioritizes both visibility and measurable results, it enables you to highlight sponsors across the attendee journey while capturing the data exhibitors need to demonstrate return on investment.

Start by placing sponsors front and center on your event landing page. This immediate placement amplifies brand presence, creates recognition before sessions begin, and sets the tone for sponsor-attendee engagement tracking throughout the event. Exhibitors can upload promotional content, videos, and documents to inform and influence attendees at each touchpoint. To strengthen awareness further, use pop-up and banner ads, play sponsor and partner video ads before sessions, and schedule push ads that reach attendees during the conference.

Conference Tracker’s engagement features extend into the social layer. Present sponsored posts automatically on the social feed and provide exhibitors with a defined allotment of posts during the event. Vendors can also present during allotted times in sessions or run their own sessions, with attendance data collected automatically. This blend of promotion and data capture feeds sponsor visibility dashboards that verify reach and interaction.

Lead generation and lead retrieval are placed directly in exhibitors’ hands with the Conference Leads mobile app. Exhibitors can see which representatives are generating leads, create and log answers to qualifying questions, download their own reports, and email lead lists to team members. This accelerates follow-up and creates internal accountability, while allowing organizers to track lead generation as attendees navigate the conference virtually and on site. For added momentum, Conference Tracker allows organizers to quickly create raffles from scanned leads, drawing prospective clients in with engaging prizes that increase booth traffic and participation.

Attendee-exhibitor connections are supported by practical, conversion-oriented tools. Appointment scheduling enables participants to connect before, during, and after the event, ensuring conversations move forward efficiently. Live chat provides real-time interaction and removes friction for quick questions or qualification. Customizable profiles present sponsors and exhibitors clearly, helping attendees understand offerings and engage with the right companies.

Conference solutions with sponsor content download tracking provide the measurement layer sponsors expect. As attendees interact with exhibitor materials, downloads and session attendance are captured automatically. These interactions, combined with ad impressions, social posts, and scheduled presentations, roll into sponsor visibility dashboards that surface the full impact of a package. Organizers can present sponsorship options at varying values, aligning entitlements such as ad placements, social post allotments, session opportunities, and promotional uploads with sponsor goals and budgets.

Showcase your exhibitors in the Virtual Exhibit Hall to provide continuous exposure beyond the show floor. Centralized access to sponsor profiles, content, and live communication fosters engagement across the event timeline. By integrating exposure, interaction, and tracking, Conference Tracker offers a unified environment where sponsorships are easy to package, deliver, and report.

From pre-event promotion to on-site and virtual engagement, every feature in Conference Tracker is designed to increase sponsor value and simplify proof of performance. With sponsor-attendee engagement tracking, content download metrics, and lead reporting consolidated into actionable dashboards, organizers can demonstrate impact, exhibitors can accelerate follow-up, and attendees can connect with the right solutions at the right time.